GRADING STRUCTURE

Team-based Grade (50% of final grade)

• Final Pitch                                        25%
• Go-to-Market Strategy                  25%

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Individual-based Grade (50% of final grade)

• Participation                                  40%
• Startup Strategy Paper                10%

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GRADING CRITERIA

Team Deliverables Explained

Final Pitch (30%):
Each team must make a final pitch. Teams must prepare a pitch deck of slides and conduct a 5-minute pitch aimed at capturing the attention of investors.

Go-To-Market Strategy (20%) 
Go-To-Market Strategy that details the strategy, tactics and forecasts to acquire leads and customers. It should identify the target number of customers you plan to achieve, and your detailed plan to achieve your target.*

*The Go-To-Market Strategy, the Financial Plan and the Lean or Business Model Canvas should be fully aligned with one another.

Individual Deliverables Explained

Participation (40%):
The Venture Lab Extension is designed only for teams and participants who are fully committed to working full-time on developing their startups and bringing them to launch. Therefore, your participation is considered a “given” and is essential. Participation includes your required presence and attendance to Area 31 (or other location as indicated) for all of the sessions, workshops and mentorships. While one person on your team can and should be named as the primary contact for communications with the Venture Lab Team, your commitment and active contributions to your team and to executing the goals set forth in the Venture Lab Extension, in addition to those that you set forth as a team, are required.

Startup Strategy Funding Paper (10%):
Execution of funding strategy of an actual scenario for the business.